A few years ago, in the heart of the historic city center of Turin, I inaugurated Il Salotto Buono, an intimate, friendly venue that defines my idea of “home”. While redesigning with a fresh look a disused factory, into a unique and innovative experience, I focused my expertise, personal taste, and understanding of materials on the project of creating a “home”, the idea we all share of warmth, welcoming intimacy, and protection.
A sense of bygone days, a certain beauty, a particular light. This embodies the notion of the living room (“Salotto” in Italian”), an almost sacred space within the home, where we entertain our guests, a space that is well looked after, like a precious object. Once you’ve entered this space, it’s almost impossible to forget. And this fond memory can be used as an inspiration, recreating the same romantic idea of warmth and subtle elegance.

The idea of Paint Up originated here, with a careful selection of wall paints, that are easy to apply in any room of your home. Because any room can become a “Salotto” if we think of it as a place alive and to live for our hearts and souls. And little matters if the space is a corridor, a bedroom, or a bathroom. Start with 1 color, choosing from the 46 hues we designed and crafted with artisanal expertise, and follow your heart. This journey will take you very far.